OAtly Soft serve

We were tasked to create neon signs to be attached to the Oatly Soft serve van. The ‘SOFT SERVE’ was built in house, with the flip up and down motion designed and built on an actuator system for travelling.

Pink food truck labeled "Soft Serve," featuring Oatly branding and images of ice cream cones and a menu.
Neon "Soft Serve" sign on a food booth with text "And French Fries" on a side panel in a workshop.
Neon sign displaying "OATLY!" on the side of a pink and white vehicle, with a partial view of the wheel.

Client: Positive Experience

Date: 2023

Soft serve ice cream truck with pink and white design, located outside a historic building. "Soft Serve and French Fries" sign on top, "Oatly" branding, and menu offering various drinks and soft serve with toppings.
Neon sign reading 'Soft Serve' in a warehouse setting, with a smaller sign that says 'And French Fries' nearby.